From left to right: Ben Forster (Phantom of the Opera), Andrew Lloyd Webber (Music), Michael Crawford (Original Phantom of the Opera) and Celinde Shoenmaker (Christine Daae) during the curtain call |
Photo Credit: @HerMajesty'sTheatre |
To celebrate the milestone, West End engaged Phantom of the Opera fans from across the globe by live streaming the event. Thousands of fans tuned in to see the red carpet before the show and the musical's finale streamed live from London. Choosing to live stream parts of the anniversary show brings this timeless classic into the 21st century, and includes audiences who wouldn't have had the opportunity to see it otherwise. Fans could view the live streaming event through the @PhantomOfTheOpera Facebook page, which increased that page's online presence. West End social media managers did a great job of keeping viewers from around the world informed, updating them when the show's tune-in time changed due to delays. "#Phantom30th" was used in reference to the event.
The box revenues for the classic musical are higher than any film or stage play in history, including Titanic, ET, Star Wars and Avatar. The Phantom of the Opera has played to over 140 million in 35 countries and 164 cities around the world. The original cast recording was the first in British musical history to enter the charts at #1, and the show has won over 70 musical theatre awards. The Phantom of the Opera has earned widespread acclaim, leading to great success of the live stream anniversary event on October 10th.