Sunday, November 13, 2016

5 Most Influential Theatres on Twitter

The Travel Channel compiled a list of the top 15 regional theaters in the United States. Using The Travel Channel's list, we've ranked the top 5 theaters in terms of success and influence on Twitter. The Klout score and Twitonomy report are both used to determine how well the Theatres are doing with engagement and building a strong Twitter following. Explore what makes these top theatres successful, and how are they are engaging with audiences using social media.

#5: Berkeley Repertory Theatre
Berkeley Repertory Theatre:
Broadway World

Berkely Repertory Theatre is a Tony Award-Winning regional theatre in Berkely, California. @berkeleyrep has a Klout Score of 61, and they have the highest average tweets per day: 3.24. However, quantity is not only qualifier for a successful social media presence. 75% of the tweets Berkely sends out are retweets. This means they have less original content. They use retweets to their advantage as well, because a high level of Berkeley's tweets are liked. Often times, when influencers and audience members have their Twitter posts re-tweeted, they will like that post. This increases engagement of Twitter followers with Berkeley Repertory Theatre on social networks.

#4: Arena Stage

Arena Stage.  photo by Nic Lehoux
courtesy of Bing Thom Architects
Arena Stage engages 15.1K followers on Twitter. The Washington D.C.  theatre has a Klout Score of 60, reflecting a high influence. Twitonomy reports over half of @arenastage tweets use hashtags and even more mention other twitter users. When Arena Stage receives attention, such as earned media and positive reviews, they promote it on Twitter. Arena Stage keeps a pulse on what influencers are saying about their theatre, and use Twitter to show it. On average, Arena Stage tweets twice per day, which keeps the theatre and their message in front of their audience.

#3: The Goodman Theatre

Chicago Stage Review
Out of the top 15 regional theatres in the US, Goodman Theatre in Chicago, IL has the second highest Twitter following. It also has the most tweets of the group, having tweeted 11.4K times. The Goodman Theatre has a Klout Score of 64. The Klout Score is a number between 1 and 100; the higher the score, the better your media presence. As a general rule, it is good for a Klout Score to stay above 50.




#2: Huntington Theatre Company



The Huntington Theatre company in Boston has over 7,000 followers, but they have the highest Klout score: 68. Part of the reason @huntington keeps such a high score is because over half of their tweets mentions other users, contain links and use hashtags. Mentions, links and hashtags are the triple threat of Twitter involvement and influence. The Huntington Theatre Company also tweets an average of 2.82 times per day. Less than a quarter of the material The Huntington tweets are retweets. These numbers given by Twitonomy show that the majority of their 9,000 tweets are original content and not retweeted. Of that original content, Huntington has videos posted on their Twitter account. Video is the most engaging medium, and followers are much more likely to pay attention to video than they are to text or photos.


The #1 US Regional Theatre: The Smith Center for the Performing Arts


In a previous blog, How the Top US Theatre Uses Twitter Successfully (Part 1), we take an in-depth look at the theater with the most Twitter followers: the Smith Center for the Performing Arts. The Smith Center has a Klout Score of 61 and has the most followers of the top 15 US theatres. This Part 1 blog breaks down how the Smith Center uses social media marketing to engage their large following. Read this previous post to learn excellent tips on how The Smith Center gained so many followers!

Wednesday, November 9, 2016

A Play In The Present

The play Women of a Certain Age is a relevant performance- down to the very moment. Last night, Richard Nelson's play about a fictional family waiting for the results of the 2016 election premiered in real time.

The Public Theater Graphic
Richard Nelson is a Tony Award-Winning American playwright. A few of his most notable works include Chess, James Joyce's The Dead, and Hyde Park on Hudson. Mr. Nelson has also worked with The Royal Shakespeare Company and served as the chair of the playwriting department at The Yale School of Drama. This year he wrote and directed a trilogy of plays that engage audiences on a whole new level. This trilogy is known as The Gabriels: Election Year in the Life of One Family.

So what does it mean to experience a play in "real time?"

Each play in The Gabriels trilogy opened in the night it was set. To accomplish this, Mr. Nelson was not finished writing these plays until shortly before they were performed in front of its first live audience. He updates lines and aspects of the show such as news events, the weather, and neighborhood activities. Mr. Nelson makes these changes in his shows up until the day the show is performed. What this does is create an intimate and real-time performing arts experience for the audience.

Michael Lee Photo of The Public Theater
The first production of The Gabriels trilogy was Hungry, opening on February 27, 2016. What Did You Expect, the second play, opened on September 10, 2016, and Women of a Certain Age premiered on election day. The latest play will run until December 4 Off-Broadway at The Public Theater.

The trilogy follows the Gabriels, a family living in Rhinebeck, N.Y. The three shows occur in the family's kitchen while they prepare a casual meal. This starts as an easy conversation between close family members in the comfort of the center of their home. The show goes beyond family conversation to resonate with audience members and reverberate the thoughts and feelings of Americans.

Michael Paulsen with the New York Times spoke with Mr. Nelson about The Gabriels trilogy, and he explained, "I would hear conversations about the country- and how people's lives related to the country- in my living room with friends, and overhear them in restaurants and on the train, but not on the news or on television or from comedians... I thought theatre was a good place to do that."

The Public Theater Photo of The Gabriels
The Gabriels is not the first of Mr. Nelson's real-time plays. He wrote a series known as The Apple Family Plays. They are 4 plays from 2010 to 2013 written either about an election or a significant historical anniversary. Mr. Nelson says he likes to write plays set in real time because "It allows my characters and the audience to be in a very similar place, and feel like they are connected before even a word is spoken, because they're both going through the same event."


A play so relevant in the moment couldn't hold its relevancy past that moment... could it? Though it may seem like these shows could be limited to a short shelf life, Mr. Nelson has found that his works resonate with audiences beyond borders and past election time. "When I wrote the first Apple play," Mr. Nelson says in his interview with The New York Times, "I wrote a note in the program that I considered it a disposable play, and I was convinced of that. But we took them on a tour of Europe, and what I learned was a lesson that most writers learn at a much earlier age: The more specific one is, the more universal one can be."