The Travel Channel compiled a
list of the top 15 regional theaters in the United States. Using The Travel Channel's list, we've ranked the top 5 theaters in terms of success and influence on Twitter. The Klout score and Twitonomy report are both used to determine how well the Theatres are doing with engagement and building a strong Twitter following. Explore what makes these top theatres successful, and how are they are engaging with audiences using social media.
#5: Berkeley Repertory Theatre
Berkely Repertory Theatre is a Tony Award-Winning regional theatre in Berkely, California.
@berkeleyrep has a Klout Score of 61, and they have the highest average tweets per day: 3.24. However, quantity is not only qualifier for a successful social media presence. 75% of the tweets Berkely sends out are retweets. This means they have less original content. They use retweets to their advantage as well, because a high level of Berkeley's tweets are liked. Often times, when influencers and audience members have their Twitter posts re-tweeted, they will like that post. This increases engagement of Twitter followers with Berkeley Repertory Theatre on social networks.
#4: Arena Stage
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Arena Stage. photo by Nic Lehoux
courtesy of Bing Thom Architects |
Arena Stage engages 15.1K followers on Twitter. The Washington D.C. theatre has a Klout Score of 60, reflecting a high influence. Twitonomy reports over half of
@arenastage tweets use hashtags and even more mention other twitter users. When Arena Stage receives attention, such as earned media and positive reviews, they promote it on Twitter. Arena Stage keeps a pulse on what influencers are saying about their theatre, and use Twitter to show it. On average, Arena Stage tweets twice per day, which keeps the theatre and their message in front of their audience.
#3: The Goodman Theatre
Out of the top 15 regional theatres in the US, Goodman Theatre in Chicago, IL has the second highest Twitter following. It also has the most tweets of the group, having tweeted 11.4K times. The Goodman Theatre has a Klout Score of 64. The
Klout Score is a number between 1 and 100; the higher the score, the better your media presence. As a general rule, it is good for a Klout Score to stay above 50.
#2: Huntington Theatre Company
The Huntington Theatre company in Boston has over 7,000 followers, but they have the highest Klout score: 68. Part of the reason
@huntington keeps such a high score is because over half of their tweets mentions other users, contain links and use hashtags. Mentions, links and hashtags are the triple threat of Twitter involvement and influence. The Huntington Theatre Company also tweets an average of 2.82 times per day. Less than a quarter of the material The Huntington tweets are retweets. These numbers given by Twitonomy show that the majority of their 9,000 tweets are original content and not retweeted. Of that original content, Huntington has videos posted on their Twitter account. Video is the most engaging medium, and followers are much more likely to pay attention to video than they are to text or photos.
The #1 US Regional Theatre: The Smith Center for the Performing Arts
In a previous blog,
How the Top US Theatre Uses Twitter Successfully (Part 1), we take an in-depth look at the theater with the most Twitter followers: the Smith Center for the Performing Arts. The Smith Center has a Klout Score of 61 and has the most followers of the top 15 US theatres. This
Part 1 blog breaks down how the Smith Center uses social media marketing to engage their large following. Read
this previous post to learn excellent tips on how The Smith Center gained so many followers!
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